George's Coffee - El Salvador - Dark Roast - Hand Roasted To Order - Orange, Stone Fruit, Balanced

Coming back to the UK meant stepping straight back into working life—and, unfortunately, into genuinely awful coffee. After experiencing speciality-grade beans roasted and brewed with care in Central America, switching to instant coffee was a shock to the system. For a long time it was just something to tolerate, an underwhelming habit repeated cup after cup with little thought. But as I started voicing that frustration, I realised I wasn’t alone—others felt the same disappointment but had simply accepted it. That shared dissatisfaction sparked a deeper curiosity: surely there had to be better options. Digging into the UK coffee scene revealed something surprising—not just inconsistent quality, but a real lack of transparency around what you were actually buying. That gap planted the next seed in the journey toward George’s Coffee.

By 2024, I’d grown restless in my job and knew it was time to finally build something of my own. Coffee had stayed in the back of my mind, quietly waiting for the right moment—and that moment arrived when I decided to commit properly. By the end of the year, I’d sourced my very own coffee roaster, a 300kg beast sitting in Kent, with no clear plan for how to get it to West Yorkshire. With the help of my dad, a pickup truck, and a lot of determination, we made it happen. Once the roaster was home, the idea stopped being just an idea. That was the turning point where George’s Coffee shifted from concept to reality, and the real work of building the brand began.

At this point, I thought I had everything I needed to start my coffee empire—or so I thought. I pushed ahead at full speed: building a website, designing logos and packaging, and experimenting with different roasts and brewing techniques. The momentum was real, and Daily Grind was taking shape as a brand with genuine energy behind it. Then came the first real speed bump. When I moved to trademark the name so I could sell online, I quickly discovered it was already registered by existing companies. That single hurdle forced the immediate closure of Daily Grind and brought everything to a halt. It was frustrating, but necessary—it pushed me back to the drawing board and forced a rethink of the business plan, setting the stage for what would eventually become George’s Coffee.